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Marketing Strategy Summary

Status: DRAFT Migrated from: Notion (managed-trust.com workspace) Migration date: 2026-02-12 Review required: Yes

Purpose

Condensed overview of COOWN's marketing strategy, channels, and programs. Detailed historical marketing plans have been archived to Dev-Ops/archive/.

Product Positioning

COOWN: The Swiss Army Knife of Group Finances

From family wallets to corporate treasuries, COOWN helps manage shared assets with confidence. The platform offers simple and intuitive wallets for natural persons and legal entities with multiple accounts, reducing administrative work and lowering costs.

Current Deployment: 190 wallets · 46 active groups Community: 700 X · 300 Discord · 200 Telegram · 100 LinkedIn followers

Key Features

  • Granular controls: set limits and permissions per user or team
  • Transaction approvals: via shareholder votes or manager sign-off
  • Instant transactions: 2-second finality, multichain, and free
  • Compliant & secure: region-specific KYC/AML
  • AI-ready profit & loss statements via API (planned)

Marketing Channels

Platform Purpose Status
YouTube Explainer videos, product demos, KOL collaborations Active
LinkedIn Professional audience, B2B outreach Active
X (Twitter) Community engagement, crypto audience Active
Discord Community hub, support Active
Telegram Community, ambassador bot Active

Content Strategy

  • Education Series: ICP technology, multisig concepts, compliance frameworks, tokenization
  • Product Demos: Video tutorials covering group management, voting, transactions
  • Ambassador Content: Community-created posts via Telegram bot tool

Ambassador Program

Ambassadors create COOWN-related social media content and receive $COOWN token rewards. Requirements: - Social media account related to SocialFi, Fintech, AI, or crypto - Rewards based on post quality, follower reach, and relative contribution - Token budget: 100,000 / 10,000,000 $COOWN allocated

Reseller Program

Placeholder — details to be provided by Simon.

A reseller program is planned to incentivize partners who refer customers to the COOWN platform. Resellers will receive rewards for converted leads.